E-commerce — 2024
Custom E-commerce Platform
A fully custom e-commerce platform built to move a growing retail business away from a restrictive template-based store and onto an architecture the business actually owns.
01 — Overview
Project overview
This project replaced a rigid template storefront with a custom platform designed around the business's actual catalog, fulfilment process and growth plans.
02 — Challenge
The challenge
The previous platform limited product variants, made bulk catalog updates painful, and offered no real flexibility for promotions or shipping rules specific to the business.
03 — Approach
The approach
Work began with a full audit of the existing catalog and checkout flow, mapping every edge case — variants, bundles, discounts and shipping tiers — before a single line of interface code was written.
04 — Solution
The solution
A custom storefront and admin panel were built with structured product data, a Stripe-backed checkout, and an inventory dashboard that lets non-technical staff manage products, orders and stock without touching code.
05 — Features
Key features
- →Custom product catalog with variants, bundles and filtering
- →Stripe-powered checkout with saved payment methods
- →Admin dashboard for inventory, order and customer management
- →Shipping rules and rate configuration
- →SEO-optimised product and category pages
06 — Outcome
Outcome
The business now runs on a platform it fully owns, with the flexibility to add features and promotions that were not possible on the previous template.
07 — Takeaways
Key takeaways
- Mapping edge cases in the catalog before building the UI avoided costly rework.
- A custom admin panel pays for itself quickly once a team relies on it daily.
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