PostCadence

01 — Overview

Project overview

The project started from a common observation: accounts that grow post consistently, but few people have the bandwidth to write something good every day. The goal was a tool that removes friction — not just generating text, but maintaining a publishing rhythm over time.

02 — Challenge

The challenge

Content generation is only half the problem. Users abandon tools when they have to copy manually to each platform, when posts sound generic, or when they have no clear view of what goes live next week.

03 — Approach

The approach

The flow was designed around habit: set your brand profile once, choose frequency and tone, and the platform proposes a content calendar you can approve, edit or regenerate — not an empty chat that leaves the user guessing the next step.

04 — Solution

The solution

A web app with AI post generation adapted per platform (captions, hashtags, variations), a content calendar, automatic scheduling and an activity dashboard. Authentication, subscription plans and post history in one product.

05 — Features

Key features

• →AI post generation based on brand profile and goals
• →Tone and format adaptation per platform (Instagram, Facebook, LinkedIn, X)
• →Content calendar with weekly or monthly scheduling
• →Edit and regenerate before publishing
• →Automatic scheduling — posts go live at the set time
• →Post history and account activity overview
• →Subscription plans with configurable generation limits

06 — Outcome

Outcome

Users can maintain a steady posting rhythm without starting from scratch every day — AI proposes, the user approves, the platform publishes.

07 — Takeaways

Key takeaways

• Consistency beats virality for most small accounts — the product must optimise for habit, not a single perfect post.
• The more AI is embedded in the scheduling workflow, the less manual copy-paste between tool and social networks.